Microsoft Bing Ads Management
Unlock the untapped potential of Microsoft's advertising network to reach new customers and achieve a better return on your advertising spend.
Why Advertise on Microsoft Bing?
Microsoft Advertising offers unique advantages that can complement your Google Ads strategy and maximize your overall PPC performance.
Less Competition
With fewer advertisers on Bing compared to Google, you can achieve better ad positions at lower costs.
Lower Cost-Per-Click
Bing Ads typically offer a 20-30% lower CPC than Google Ads, stretching your advertising budget further.
Unique Audience
Reach 60 million users who don't use Google, with an audience that tends to be older and have higher income.
Higher Conversion Rates
Many businesses report better conversion rates on Bing, leading to a stronger return on ad spend.
Microsoft Network Reach
Access to users across Bing, Yahoo, AOL, MSN, Outlook.com, and Microsoft's partner sites.
Advanced Targeting
Utilize unique targeting options like LinkedIn profile targeting for B2B campaigns.
Our Bing Ads Management Services
Comprehensive Microsoft Advertising solutions tailored to your business goals and target audience.
Account Setup & Optimization
- Complete Microsoft Ads account setup from scratch
- Campaign structure optimization
- Import and refinement of existing Google Ads campaigns
- Implementation of tracking and conversion goals
- Integration with Microsoft Clarity for heatmaps and session recordings
Strategic Campaign Management
- Comprehensive keyword research and competitor analysis
- Custom ad creation with compelling copy
- A/B testing of ad variations for optimal performance
- Bid management and budget optimization
- Regular campaign adjustments based on performance data
Advanced Targeting & Optimization
- Demographic targeting to reach your ideal audience
- Device and location-based bid adjustments
- Shopping campaign setup and management
- Remarketing campaign implementation
- LinkedIn profile targeting for B2B campaigns
Reporting & Analytics
- Custom dashboard development for real-time monitoring
- Regular performance reports with actionable insights
- ROI analysis and calculations
- Competitive benchmarking
- Strategy recommendations based on data analysis
Success Story
See how we've helped businesses achieve exceptional results with Microsoft Bing Ads.
UK Furniture Retailer Achieves 240% ROI with Bing Ads
The Challenge
A mid-sized furniture retailer was investing heavily in Google Ads but wanted to expand their digital marketing reach while maintaining a strong return on ad spend.
Our Solution
We created a comprehensive Bing Ads strategy focusing on their high-margin product lines, utilizing advanced audience targeting and shopping campaigns.
Results
"Ui-Microsoftads.Hotthermal's Bing Ads expertise helped us tap into a new customer base we hadn't previously reached. The results have far exceeded our expectations, and the lower competition on Bing has allowed us to secure top positions at a fraction of our Google Ads costs."
Google Ads vs. Microsoft Advertising
Understanding the differences to create an optimal multi-platform strategy.
| Feature | Google Ads | Microsoft Advertising |
|---|---|---|
| Market Share (UK) | 85% | 12% |
| Average Cost-Per-Click | Higher | 20-30% Lower |
| Competition Level | Very High | Moderate |
| Demographics | Broad, All Ages | Typically 35+, Higher Income |
| Device Usage | Strong Mobile Presence | Strong Desktop Presence |
| B2B Targeting | Limited Options | LinkedIn Integration |
Frequently Asked Questions
Common questions about Microsoft Bing Ads and our management services.
Is it worth advertising on Bing if I'm already using Google Ads?
Absolutely. Microsoft Advertising allows you to reach millions of users not found on Google, often at a lower cost per click. Many businesses see higher conversion rates on Bing, making it an excellent complement to your Google Ads strategy.
How much does it cost to advertise on Microsoft Bing?
Bing Ads typically cost 20-30% less than Google Ads for similar keywords. Your actual costs will depend on your industry, competition, and campaign goals. We can help you establish a budget that maximizes your ROI.
Can I import my Google Ads campaigns to Bing?
Yes, Microsoft Advertising allows easy importing of Google Ads campaigns. However, we recommend optimizing these campaigns for the Bing environment rather than simply importing them directly, as audience demographics and performance factors differ between platforms.
What industries perform well on Microsoft Bing Ads?
Industries targeting older demographics or higher-income individuals often perform exceptionally well on Bing, including financial services, luxury retail, travel, home services, and B2B companies. However, most businesses can benefit from Bing Ads as part of a comprehensive PPC strategy.
Ready to Expand Your PPC Strategy with Microsoft Bing Ads?
Contact us today for a free consultation and discover how Microsoft Advertising can complement your digital marketing efforts.